In June 2022, a Japanese company that manages virtual online influencers went public on the Tokyo Stock Exchange with a 66.1x forward P/E ratio. Such an impressive debut has led many investors to turn their sights to the East Asia entertainment space. In the first of a two-part series focusing on the region, we explore how alternative data can be used to measure the performance of Japan’s VTuber business.

China’s data security law has limited the export of some types of sentiment data since 4Q21. One year after the country introduced the law, we look at its NLP-enabled sentiment data space and examine what options remain for international data buyers.

A year on from our previous intelligence piece, we revisit the advertising data ecosystem. Here, we look at the current state of the advertising landscape. We revisit specific datasets, use case applicability and additional dataset types investors could utilise for further advertising insights.