About us

Fintech firm Neudata was founded in 2016 with a simple mission — to provide asset managers with unbiased intelligence on the alternative data sources that could help their investment processes.

Since then, we have grown to a team of 60 alternative data scouts, software developers, events professionals, account managers and journalists serving leading global organisations in London, New York and Shanghai.

Our SaaS platform combines cutting-edge software with our expert research analysis to find our investment management, private equity, venture capital and corporate clients the most relevant and useful datasets for each individual use case.

Our team

Profile photo Rado Lipuš, CFA

Rado Lipuš, CFA

Founder and CEO Executive

Rado is the founder and CEO of Neudata. Prior to founding Neudata, Rado's work experience spans 20 years of leadership, sales management, FinTech and data innovation for the buy-side. Rado spent several years in quantitative portfolio construction and risk management at MSCI (Barra), S&P Capital IQ and CITE Investments. He has worked at leading financial services firms, and financial data and analytics providers including PerTrac, 2iQ Research, I/B/E/S and TIM Group.

Rado received his Master of Business Administration from the University of Graz, Austria and is a CFA charterholder.

Profile photo Daryl Smith, CFA

Daryl Smith, CFA

Head of Research (London) Executive Research

Daryl is Head of Research at Neudata. He and his team are responsible for researching and discovering alternative datasets for a wide range of asset managers and corporations worldwide. Prior to Neudata, Daryl spent five years as an equity research analyst at boutique investment firm Liberum across a number of sectors including Agriculture, Chemicals and Diversified Financials.

Prior to Liberum, Daryl worked at Goldman Sachs as an equity derivatives analyst and regulatory reporting strategist.

Daryl holds a Masters degree in Mechanical Engineering from the University of Bath and is a CFA charterholder.

Profile photo Ian Webster

Ian Webster

Managing Director (London) Executive Events Business Development

Ian leads the client group at Neudata, helping investors, consultancies and corporations source the very best datasets to help them make better decisions. Ian has spent the last eight years helping organisations from hedge funds to department stores get value out of traditional and alternative data. Ian has particular interest in how to find value from Consumer datasets such as browsing data or spending data - and how this should be done ethically and sustainably.

Ian holds an MA in Mathematics from the University of Oxford, and a Saltire Fellowship in Entrepreneurship from Babson College, Massachusetts.

Profile photo Piers Thompson

Piers Thompson

CTO (London) Executive Tech

Piers is the CTO of Neudata. Before joining Neudata, Piers held a range of technical leadership roles, most recently for Bank of America Merrill Lynch and UBS. Positions included Head of Research Data technology at UBS and Head of Global Markets Finance technology at BofAML. In addition to leading development teams in the financial services industry, Piers has also built teams and systems in domains including military aircraft, telecoms and network management.

Piers holds a BEng in Microelectronics from the University of Newcastle-upon-Tyne.

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Michael Hejtmanek

Vice President, Corporate Solutions (New York) Executive Business Development

Michael leads the corporate client group at Neudata.  He and his team work tirelessly to help corporate clients effectively identify and source external data from thousands of data vendors.  Michael has over twenty years of senior leadership experience at companies where he drove digital transformation and data-driven culture.  Most recently Michael ran sales and marketing at alternative data provider Sequentum, Inc.

Michael received his MBA from the Columbia Business School in New York.

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Sondra Campanelli

Head of News and Marketing (London) Executive News / Marketing

Sondra is the editor of Neudata's news platform. She covers the alternative data strategies of asset managers and data vendors, including new fund launches, product launches, fundraising, dataset usage and pricing. She takes a particular focus on legal, compliance and tax issues that impact buyers and sellers of alternative data.

She also heads up marketing for Neudata and is responsible for the firm's external marketing and communications strategies.

Prior to joining Neudata, Sondra reported on the machine learning and alternative data strategies of institutional investors for EQDerivatives/machineByte and commercial real estate debt markets for Real Estate Finance & Investment across the US, UK and Europe.

Sondra holds BA degrees in Economics and Public Communications from American University in Washington, D.C.

Profile photo Helena Yu

Helena Yu

Head of Asia Research (China) Research

Helena is responsible for discovering and researching China-related alternative datasets for a wide range of asset managers worldwide. Prior to Neudata, Helena worked as sales operation manager at UBS Evidence Lab and alternative data product manager at 86 Research and Juwai.com. Helena has also worked at Pacific Epoch as Co-Head of Research and senior TMT analyst.

Helena holds a Masters degree in Political Economy of Late Development from the London School of Economics.

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Marc Fulner

Product Manager (London) Executive Tech

Marc is the Senior Product Manager at Neudata and is responsible for bringing new
Alternative Data products to market as well as enhancing existing products to provide
the best user experience.
Marc is experienced in productizing new software technology, from concept to
production. He creates a technology differentiator that results in delivering winning
customer focussed applications. Marc has worked within B2B SaaS for the last ten
years; specialising in Business Intelligence, Customer Engagement and Social Media.
He has helped secure two Deloitte Technology Fast 50 Awards and two successful
exits.

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Dean Murphy

Global Events Director (London) Executive Events

Dean is responsible for leading, developing and expanding Neudata’s events programme.

Having spent the last decade creating, building and scaling conference and content businesses within the FinTech and Energy sectors, Dean has worked with some of the most recognisable global brands on B2B events of all sizes. Dean co-founded two conference companies in 2013 and exited through acquisition in early 2020.

Dean holds a BA Hons degree in Theatre and Performance Studies from Warwick University.

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Sheetal Thakrar

Research Director (London) Research

Sheetal is a Research Director at Neudata. She has extensive work experience in a variety of roles across investment banking, asset management and fintech. Prior to Neudata, she worked at BlackRock where she held lead roles in analytics, solutions and engagement; most recently within the BlackRock Aladdin Sustainability Lab. Sheetal also spent twelve years at Deutsche Bank, where she developed their quantitative fund research toolkit as well as holding positions in portfolio management, hedge fund research and client insight.

Sheetal holds an MSc in Financial Engineering from Birkbeck, University of London, and a BSc in Mathematics from the University of Surrey.

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Julia Asri Meigh

Head of ESG Data Research (New York) Research

Julia has over four years of experience as an analyst and account manager in consulting and financial services. Prior to Neudata, Julia worked at Macrobond Financial, the Foresight Factory and Gatehouse Advisory Partners. As an analyst, she covered a broad range of topics and sectors, including consumer trends, retail investing and the global macroeconomy.

Julia holds an MSc in Economy, Risk and Society from the London School of Economics and a BA in Economics, Politics and Sociology from the University of Westminster.

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Barney Bruce-Smythe

Senior Analyst (London) Research

Barney joined Neudata in 2021 as an analyst, having previously worked for three years at an
executive search firm executing mandates across distribution and investment roles. During this time,
he also led the Asset Management Practice’s intelligence gathering and analytics. He holds an MA in
History from the University of St Andrews.

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Lauren Woodfin

Analyst (London) Research

Lauren is a recent graduate from University College London, with a Msc in Global Migration. Prior to this she attained her undergraduate degree at the University of Leeds in English and Film Studies with a research focus on postcolonial texts. As demonstrated through her studies, Lauren has an interest in literature and climate governance from a migration perspective, which she continues to explore in her spare time. Her previous work experience is in assisting the implementation of online events at Oxford University Press

Profile photo Annabelle Mamphey

Annabelle Mamphey

Analyst (London) Research

Annabelle recently graduated from the University of Surrey with an MSc in Criminology, Cybercrime and Cybersecurity. She also holds a BA degree in Sociology from the University of Leicester.

Prior to joining Neudata, she spent time assisting in research within law enforcement, with a specific focus on using data-driven approaches to inform policy. Annabelle has a particular interest in using technology to undertake research and enjoys learning about artificial intelligence within data analysis.

Profile photo Konstantinos Vafeidis

Konstantinos Vafeidis

Analyst (London) Research
Konstantinos has recently joined the company as part of Neudata’s internship programme. He graduated from Queen Mary University with a Bachelor of Laws as well as a Master of Laws in Commercial and Corporate Law. 
 
Throughout his studies, he has had work experiences in various disciplines of law; including pro bono placements with Reed Smith and Dentons in London and the Singaporean Law Society in Singapore, as well as corporate placements with Coca-Cola HBC in Russia and Shearman & Sterling in London. He also possesses academic and professional experience in the energy and technology industries, which will prove especially useful throughout his time at Neudata. 
 
In his free time, Konstantinos is a basketball coach for young groups, as well as competes in amateur basketball leagues across London.
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Paris Tung

Senior Analyst (London) Research

Paris scouts data from mainly the Japanese market. Prior to Neudata, she worked as a project manager at Taishin Bank, Taipei, and as the supervisor of the corporate planning office at Hitachi Taiwan. Paris specialises in linguistics and informatics, holding MBA/HEC Paris, MSc/LSE and MA/Waseda University. She is also a certified agile practitioner and Japanese-Chinese interpreter.

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Tom Dartnell

Content Editor (London) Research

Tom is responsible for reviewing, editing and improving the quality of content written by Neudata’s research team.

Prior to joining Neudata, Tom worked at Wood Mackenzie, where he helped to establish the energy research firm’s global editorial function. Before that, he was a sub-editor on a variety of newspapers and magazines in the UK and Asia.

Tom holds a BA in Media with Cultural Studies from Southampton Solent University and is an NCTJ-qualified sub-editor.

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Lucy Gao

Research Analyst (China) Research
Lucy is based in Shanghai. She is responsible for researching and discovering alternative datasets in China. Prior to Neudata, Lucy spent sixteen years as a principal researcher, translator, and news assistant for The Australian Financial Review’s China bureau. Prior to AFR, Lucy was a lecturer for graduate students at Zhongnan University of Economics and Law.

Lucy holds a Masters degree in English Education from Hubei University.

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Saima Jannath

Vendor Engagement Analyst (London) Research

Saima graduated from Brunel University with a BSc in Anthropology and Sociology. She studied her Postgraduate degree at the University College of London. Prior to joining Neudata, she worked as a College Lecturer specialising in Social and Political Science.

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Kaz Bosali

Content Publisher (London) Research

Kaz is the Content Publisher at Neudata. Prior to joining, she’s worked in marketing, sales and editorial working with a variety of clients from different industries. Kaz holds a Law degree from the University of Westminster.

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Nicholas Neary

Research Analyst (London) Research

Nicholas graduated with a B.A. in International Business from the Technological University Dublin. He has had professional experience working with KBC Bank Ireland Asset Management Division and as an intern with IBM Ireland European Digital Sales Team.

Nicholas is a Client focused entrepreneur with a passion for Business. He previously set up an e-commerce clothing business and today privately manages and runs a six-digit Investment Fund which he founded in August 2019, comprised of 30 members/investors.

Profile photo Jamie Croucher

Jamie Croucher

Research Analyst (London) Research

Jamie graduated from the University of Southampton with a BSc in Politics & International
Relations, where his dissertation analysed the impact of data regulation on China’s computer vision
landscape.
Prior to Neudata, he sourced early-stage tech startups for US venture capital funds. He previously
interned in research at a macro-strategy investment advisor, an AI startup, and the civil service; he
also completed projects for drone and e-commerce startups alongside his studies.
Jamie is particularly interested in how geopolitical and commodity data can be leveraged by macro
investors.

Profile photo Danesh Kissoon

Danesh Kissoon

Research Analyst (London) Research

Danesh graduated from Queen Mary University of London in 2019 with a Bachelor of Laws.
Following the completion of his degree, he went on to sell telecommunications products
door- to- door. In 2020, he took on a Legal and Business Consultant role at SingleKey; a SaaS
start-up company venturing into the real estate insurance market based in Toronto, Canada.

Profile photo Alex Fidgeon-Keeler

Alex Fidgeon-Keeler

ESG Research Analyst (London) Research

Alex graduated from the University of York with a BA in Human Geography and Environment. His dissertation focused on the role of ESG disclosure on firm performance, stemming from an interest in the role ESG can play in adding value without compromising future sustainability and equitability.

Alex is a big football fan, and held elected leadership roles in his university football club.

Profile photo Jooha Choi

Jooha Choi

Research Analyst (China) Research

Jooha is a Research Analyst at Neudata. She mainly discovers and researches datasets in South Korea. Prior to joining the company, she worked as a merchandise planner in the fashion industry. She particularly focused on research and analysis of Mainland China and South Korea’s consumer insights and market tendencies. Also, on a quarterly basis, she wrote Mainland China’s sales reviews and developed merchandise strategies based on sales data.

Profile photo Liyana Musfirah

Liyana Musfirah

Research Analyst (London) Research

Liyana joined Neudata as a research analyst. Prior to this, she was working in a recruitment company focusing on placing M&A advisory bankers to investment banks; receiving exposure to UK/EMEA's hiring market and alternative investments.
Originally from Malaysia, she registered under FIMM as a Unit Trust Consultant in 2019. Liyana graduated from the University of Sussex in 2021 with BA (Hons) in Economics and International Relations with a focus on International Political Economy.

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Siân Wallis-Green

Research Administration Manager (London) Research
As Neudata’s Research Administration Manager, Siân manages the client/researcher relationships from an administrative standpoint, ensuring all interactions happen smoothly and effectively. She is also responsible for assisting the research department in achieving their upcoming actions and responsibilities as well as improving existing processes within the department.
Prior to Neudata, Siân worked for 7 years at Winton Capital, before joining a spin off company: Hivemind Technologies. At Hivemind, Siân managed corporate responsibilities and the commitments made to clients. She ran the HR function, as well as all recruitment activities and coordinated ad-hoc internal and external projects.
Siân holds a joint honours modern languages degree in Spanish and French from the University of Leeds.
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Omer Yackov Laor

Head of Consultancy (London) Business Development
Omer leads the Consulting arm at Neudata, informing and assisting data-owning firms to enter and better compete in the alternative-data market.
Omer had spent the last 8 years spearheading strategic client engagements across a variety of industries, as Head of Business Development and Sales Executive, most recently selling data-products to a variety of EMEA buy-side institutions. Prior to that, Omer was involved in data-partnerships for the largest provider of data-driven public market research, helping firms monetize their data assets and create new revenue streams.
Native Israeli, Omer is fluent in Hebrew, French, and English. He holds a B.A in History and Political Science from Tel-Aviv University and SciencesPo Paris, and M.A in Management from the London School of Economics.
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Francesco Picello

Business Development Manager (London) Business Development

Francesco was born in Rome, Italy, and grew up in Madrid, Spain. He graduated from Universidad Europea de Madrid with a Bachelor of Business Administration (BBA) and worked at The Italian Chamber of Commerce in Hong Kong & Macao before joining Neudata.

Francesco is passionate about sports, and enjoys his free time playing and watching football and tennis.

Profile photo Farah Ruthnam-Sandys

Farah Ruthnam-Sandys

Business Development Manager (London) Business Development

Farah started in the alternative data space by providing patent intelligence to public and private equity investors. In conjunction, Farah worked with corporate research & development departments from a broad range of industries.

Farah has an LLB in Law from Durham University.

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Saif Zia

Business Development Manager (London) Business Development

Saif is Business Development Manager for the Buyside in London. Prior to joining Neudata, Saif worked in Private Equity bringing vendor offerings to the investor community. Formerly an institutional equity research salesperson Saif has over 6 years of Capital Markets and Private Markets experience. Saif has held various positions with Barclays and more recently, Preqin.

Saif received a First Class BA Honours in Business Management.

Profile photo George Hawkins

George Hawkins

Business Development Executive (London) Business Development

George graduated in 2021 with a BSc in Psychology from Goldsmiths, University of London. Prior to joining Neudata he gained experience working in B2B sales, Asset Management, and Hospitality.

He is also a keen rugby player, having toured the UK, parts of Continental Europe, and also South Africa.

Profile photo Benjamin White

Benjamin White

Business Development Executive (London) Business Development
Benjamin was born in London, England, but grew up in the United States. Benjamin graduated from the University of St. Andrews with a Honours degree in Management. Prior to joining Neutdata, he spent time in the biotech sector in sales and marketing. Benjamin also enjoys sailing where he competed internationally for the Scottish University Team through out Europe.
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Eric Evans

Business Development Executive (London) Business Development

Eric graduated from the University of Bath with an MSci in Sports and Exercise Science. Prior to joining Neudata, Eric gained experience working in sales roles within education and high-end retail industries during his studies.

Eric is passionate about sport and fitness, having competed at regional and national levels in football and athletics, respectively.

Profile photo Mark Hulbert

Mark Hulbert

Business Development Manager (London) Business Development

Mark is a graduate with a BSc in Retail, Marketing and Management from Loughborough University. Prior to joining Neudata, Mark gained experience working in the Real Estate Investment sector.

Mark is also a keen sportsman and has represented his country, Zimbabwe, at age group level in both cricket and rugby.

Profile photo Mashfik Quaderi

Mashfik Quaderi

Business Development Executive (London) Business Development

Mashfik is a MSc Finance and Marketing graduate from the University of Exeter. Since graduation Mashfik has gained experience in working within the MarTech and Hospitality industries.

He is also very keen on his entrepreneurial ventures; he and his friends run a Non-profitable organisation that helps underprivileged children of Dhaka to get access to recreational activities.

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Drew Crawley

Director of Business Development (New York) Business Development
Drew is a Director of Business Development at Neudata. Drew has over eight years of selling experience, most recently he was in Senior Sales roles for Canalyst & Visible Alpha with a focus on the Buyside and Corporate Investor Relations teams.
Drew holds a Bachelor's degree in History from Providence College.
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Mac Ahsler

Head of Account Management (New York) Business Development

Mac is Head of Account Management at Neudata. He leads customer success strategy and is responsible for the operational management of existing client relationships. Mac’s professional experience spans asset management and data solutions, having spent nine years partnering with financial services firms as an account manager at AllianceBernstein and PitchBook Data.
Mac holds a B.A. in Economics from Lafayette College and is currently pursuing an M.B.A. from the NYU Stern School of Business.

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Phoebe Williams

Content and Email Marketing Associate (London) News / Marketing

Phoebe is the Content & Email Marketing Associate with a BA Honours Degree in English Literature from Queen Mary University of London. Before joining Neudata, Phoebe worked as both a Marketing Assistant and an Editorial Assistant within the Publishing industry, working with clients such as Quentin Blake and Emma Bridgewater. She has avid interests in literature, music, art, fashion and history and runs a blog in her personal time.

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Katie Hafford

Events Project Manager (London) Events

Katie holds a first-class degree in BA Marketing from Leeds Beckett University. Prior to Neudata, Katie worked at Teradata as an International Marketing assistant with particular focus on EMEA and the Nordic regions and directed at a Summer camp in Philadelphia.

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Elita Aristocleous

Events Project Manager (London) Events

Elita graduated with a BA in Events Management from Bournemouth University. She has previously worked within the not-for-profit sector as a Special Events Coordinator, assisting on large-scale fundraising events such as Annual Balls, Opera Events, and Mass Participation Sporting events. Through her events management experience, she has developed highly in areas such as project management and relationship building.

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Zoë Ellison

Event Management Executive (London) Events
Zoë is a recent graduate from the University of St Andrews with an MA in International Relations. While at university, Zoë developed event management skills through her work organising a 1000+ guest charity fashion show, raising almost £30K for charity.
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Dean Gray

Designer (UI/UX) (London) Tech
Dean is responsible for leading the design of our product experience and interface. Prior to joining Neudata, Dean has been a designer for over 10 years creating experiences for the web, SaaS products, apps, games and augmented/virtual reality.
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Daniel Littlewood

Software Developer (London) Tech

Daniel is a software developer at Neudata, working primarily in Ruby on Rails. Prior to Neudata, he spent two years developing an online platform for maths education.

Daniel holds a BA in Mathematics from the University of Cambridge.

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Artemis Xenaki

Software Developer (London) Tech

Artemis worked as a Civil Engineer for over a decade, mainly focusing on project management of large scale projects (museums, music halls, etc).

Prior to Neudata she was working as a Software Developer for 2 years building a platform for legal transactional management.

Artemis holds a Masters degree in Civil Engineering from National Technical University of Athens and has graduated Makers Academy computer programming bootcamp.

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William McCumstie

Full Stack Ruby-on-Rails Developer (London) Tech
William is a full stack web developer at Neudata. Prior to Neudata he spent five years developing high performance computing applications.
William holds a BE in Chemical Engineering from The University of Queensland and BSc in Computer Science from Oregon State University.
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Sebastian Iorga

Full Stack Ruby-on-Rails Developer (London) Tech

Sebastian is a senior software developer, working primarily in Ruby on Rails. Prior to joining Neudata, he worked for seven years for a water industry publishing company, leading their development team and building web publishing tools. Sebastian holds a BA in Computer Science and Politics from Oberlin College.

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Toms Pless

Technical Product Manager (London) Tech

Tom is working towards a BSc in Business Administration from Minerva Schools at KGI, San Francisco. Prior to joining Neudata, he worked at Minerva Project as a Research Assistant and interned at Unilever as a Data Analyst.
In his free time, Tom enjoys bouldering, running, and learning more about sustainability.

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Edward Lau

Director of Business Intelligence (London) Tech

Edward is the Director of Business Intelligence at Neudata. Prior to joining Neudata, Edward worked at Pacific Epoch, an Asia-focused alternative data provider based in Shanghai, where he led new initiatives in data visualisation, data management and data delivery.

Originally from New Zealand, Edward was a corporate banking analyst before he moved to China. He holds a BCom (Hons) in Information Systems from the University of Auckland and has passed all three CFA exams.

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Alexandra Jerman

Editor (London) Research
Ali studied Spanish and French at Exeter University, and has diplomas from the Sorbonne and the University of Salamanca. She has twenty years experience of freelance proofreading and editing for communications agencies, on material as diverse as a recent BBC Annual Report, academic papers and design industry material. Ali also spent many years working as a professional actress, having studied theatre at post-graduate level.
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Prystina Albaret

Finance Manager (London) Finance Operations

Prystina is Neudata's Finance Manager. She covers the financial analysis, reporting, forecasting and budgeting. Her area of expertise is to help the business make better decision driven by the understanding of the numbers.
Prior to joining Neudata, Prystina was a Finance Manager for 4 years in the IT Services industry. She has managed company across the globe between Dubai, London, Sydney, Bangalore, New York.

Prystina holds a Bachelor’s degree in Finance & Economics from HEC Montreal.

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Rebecca O’Neill

HR Generalist and PA to the Founder and CEO (London) Operations

Rebecca is HR Generalist and PA to the Founder and CEO Rado Lipus at Neudata. Rebecca is responsible for the entire human resources function at Neudata, from ensuring a seamless onboarding experience to implementing Neudata's policies and procedures.

Prior to Neudata Rebecca worked in Property Management for 8 years.

Rebecca holds a first class BA Hons in Sociology.

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Robert Benson

Advisor (London) Advisory Board

Dr Benson is an active investor in startup businesses, especially in the financial and data sectors. Prior to this he was the founder of Arete Consulting, a financial research and data business specialising in structured products. Before setting up Arete Consulting in 2001, he spent 13 years at HSBC in a variety of derivatives roles across foreign exchange, equity and interest rate markets. Dr Benson graduated with a BSc(Eng) in Mechanical Engineering from Queen Mary College, London, before going on to complete an Msc in Management Science and a PhD in Finance both at Imperial College, London.

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Stephen Morse

Advisor (New York) Advisory Board

Stephen has a long career in entrepreneurial, disruptive businesses, especially in and around data, hedge funds, FinTech and business information services, including with firms that were acquired by, or are now a part of Barra/MSCI, Dow Jones, KCG and Twitter. As former Head of Global Financial Data Partnerships at Twitter, Stephen was responsible for all business with hedge funds, asset managers, banks, FinTech partners, platforms and other financial institutions. He joined via acquisition of Gnip, where he opened and ran the New York City office. Stephen now consults in the areas of AI and big and alternative data, including as an advisor to Neudata. Stephen is a CAIA® charterholder.