In June 2022, a Japanese company that manages virtual online influencers went public on the Tokyo Stock Exchange with a 66.1x forward P/E ratio. Such an impressive debut has led many investors to turn their sights to the East Asia entertainment space. In the first of a two-part series focusing on the region, we explore how alternative data can be used to measure the performance of Japan’s VTuber business.

JAPAN’S RISING FORCE: VTUBERS

A VTuber (short for ‘virtual YouTuber’) is an online content creator who uses apps and other readily available software capturing real-time facial and body motions to create a digital avatar.