Just over a year ago, we provided a bird’s eye view of the quant data landscape – from credit card transactions to sentiment. Today, we revisit this space to discuss the state of the market and how momentum has developed among incumbents and challengers in 2024.

Below, we cover these widely adopted alternative data sectors (weighted towards North America):

• Consumer transaction data
• Location data
• App data
• Clickstream data
• Human capital data
• Sentiment data