Welcome to The Signal – a column from Neudata that curates the latest, interesting data vendor research on market trends. Each link below highlights a research study or report released by a data provider, in which they analyse their own data in conjunction with this month’s relevant market headlines.

In our September edition, we analyse rideshare spend, highlight a disagreement over footfall trends between two popular location data providers, evaluate e-commerce growth for Asia-Pacific and Australia, and explore the tourism sector in India and Caribbean.