Welcome to The Signal – a column from Neudata that curates the latest, interesting data vendor research on market trends. Each link below highlights a research study or report released by a data provider, in which they analyse their own data in conjunction with this month's relevant market headlines.

In our August edition, we analyse the growth of sport streaming apps, dive into macroeconomic trends such as labour market demand and non-discretionary consumer spending levels, and explore how the European commercial property market is recovering.

The Tokyo 2020 Olympics drives influx of downloads on global streaming apps
With Covid restrictions restricting the participation of live audiences at the Tokyo 2020 Olympic Games, it was no surprise that that more people turned to their phones to watch the events. App Annie observed a 1040% growth in Eurosport downloads in Europe and 100% growth in BBC Sport in the UK.
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Bid/ask spread in job market narrowing: July non-farm payrolls will surprise to the upside
Demand for work has changed in the US, with an uptick in active job listings and a shift in employee attitudes toward a more balanced work-life and higher wages. According to data from LinkUp, the number of job openings removed from corporate websites soared 22% to 2.3m — indicating those roles had finally been filled.
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Event ticketing platforms see growth, as some metro areas rebound quickly
Live events ticketing platforms for concerts, sports games and theatre shows have experienced a growth in sales as consumers return to live events. Second Measure noticed Vivid Seats’ sales in Q2‘21 were 53% higher than sales from Q2‘19, and Ticketmaster’s sales were 21% higher than pre-pandemic levels.
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Zomato vs. Swiggy – Who leads the food delivery race in India?
The digitalisation of India has made it more accessible for consumers to access the internet, mobile phones and payment apps. This trend has accelerated the growth of the online food market in India, as reported by Measurable AI. During 4Q‘19, Zomato dominated the food market at 71.9% – this decreased to 43% in 1Q‘21, while its competitor Swiggy took the lead at 44% over the same period.
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Europe’s commercial property market recovers; UK leads
The UK is leading the way in the commercial property market recovery, according to data from Real Capital Analytics. There was a 20% increase in industrial sector deals and transactions for offices, with investors spending an estimated €9bn in the UK, followed by €3.7bn in Germany and €2.8bn in Sweden.
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