Mobile device app data is consistently popular commercially. However, in recent years, it has also been the subject of legal and regulatory actions, as well as negative media attention. For buyers, certain compliance issues are always worth considering, including data collection practices, privacy, and de-identification.

While it’s always important to understand rules and best practices, knowing what’s happening on the ground can provide worthwhile insight and, in some cases, foresight. So, in this report, we share statistics and figures we’ve collected from the Neudata platform to shed light on app data compliance issues from a different angle.