Did alt data cause Purplebricks’ 7% share price fall?
And could one have reached the same conclusion with less effort? Earlier this month an analyst at Jeffries published a report regarding online estate agent Purplebricks which was at odds with the CEO’s comments. Specifically, the CEO had stated that 88% of Purplebricks’ customers sold their homes within 10 months. Conversely, Jeffries suggested the actual figure may be closer to 51%. Perhaps unsurprisingly, Purplebricks shares fell 7% on the day the report was published.