Quantitative clients have been turning away from using footfall data to gauge Japanese discretionary consumption as Covid’s impact wanes. The focus on Japanese location data use is now leaning towards fundamental strategies. In this report, we highlight datasets that can shed light on Japan’s commercial, leisure and hospitality facilities and industrial activity.

LOCATION DATA IS STILL THE KING IN JAPAN

A Japanese alternative data association released a factbook in September 2022 surveying 52 alternative data users from corporate, financial and academic fields in Japan.