Receipt data revisited
Nicholas Neary, Data Scouting Analyst (London)
Transactional data has always been heralded best-in-class alt data. As traditional credit/debit card panels face their own limitations, we revisit e-receipt panels discussed in our previous spotlight article and expand on physical receipt datasets that can provide additional colour on consumer transactions.
ADVANTAGES
There are a two major advantages that receipt/e-receipt data boasts over traditional credit/debit card data: