In this Intelligence report, we unpack the nuances of social media-derived datasets. We discuss the current empirical research available on the relationship between social media and equities as well as highlight relevant social media datasets. Finally, we summarise the limitations of using social media datasets as part of a wider investment strategy.

WHY LOOK TO SOCIAL MEDIA?

In recent years, an increasing amount of academic literature has discussed the relationship between social media, brand equity, and firm value.

For instance, one study found that