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Jumpshot is dead. Long live clickstream.

Barney Bruce-Smythe, Senior Associate (London)

Neudata Intelligence
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Since the termination of Jumpshot early this year, the clickstream data landscape has become increasingly fragmented. We recount the events impacting the landscape and outline the options for data consumers today who wish to gain investment insights from web browser activity.

1) HOW DID WE GET HERE?

Prior to 2020, the clickstream data landscape was characterised by two clear-cut market leaders:

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