Apple announced new consumer privacy functions at their developers conference in 2Q20. Since, the ad tech industry has been challenged with planning for what is expected to be one of the greatest disruptions to mobile advertising to date. We decode Apple’s privacy changes and highlight the alternative datasets that we expect will be affected from 1Q21.

HOW DID WE GET HERE?

In June 2020, Apple introduced iOS 14 at their annual Worldwide Developers Conference. As part of their latest software update, it was announced that, from September 2020, developers would be required to: