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Forecasting Meta’s ad revenues: an alternative data perspective

Finn Cousins, Research Analyst

Neudata Intelligence
Post feature

We have highlighted six methods to evaluate Meta’s ad revenue, detailing the market leaders and challengers within these categories:

  1. Industry health and trends
  2. Competitive dynamics
  3. Device usage
  4. Invoice data
  5. KPI trackers
  6. Additional angles: macroeconomic factors and product development

However, for a quick view, the graph below maps the data landscape based on:

  • Claimed investor client adoption
  • The data’s suitability for directly forecasting Meta’s revenues

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