The idea that companies with higher levels of customer satisfaction generate superior returns at lower systematic risk was originally demonstrated in a study published in 2006. A later research paper explores this idea further by analysing the relationship between customer satisfaction and stock market returns over a 15-year period.

Below, we highlight key findings from both studies, illustrating the stock-specific use cases for customer satisfaction data. We also highlight a number of alternative data providers who offer measures of customer satisfaction.

SATISFIED CUSTOMERS, EXCESS RETURNS

Comparing the cumulative returns on