Back to basics: Mobile app data (part 2/2)
Barney Bruce-Smythe, Senior Associate (London)
In the sequel to last week’s piece, we continue our analysis of mobile app data. In this article we discuss the quality factors that differentiate different mobile app datasets.
THERE IS A CLEAR-CUT LEADER
Any investor that has dabbled in mobile app data can agree that there is an industry leader. But, how did one firm achieve such a level of recognition?