In response to a spike in investor interest, we summarise various alternative datasets that track corporate advertising spend. We also highlight use cases of ad spend data for institutional investors, and anecdotal evidence of the correlation between advertising expenditure and stock returns.

WHAT IS THE VALUE OF AD SPEND DATA FOR INVESTORS?

Using ad spend data for investment purposes is an under-researched field – based on our scouting there are only around a dozen academic papers that have investigated such use cases.