SF Summit: Survey market research tools eat into SMEs, consulting fees from PE firms
Sondra Campanelli, Head of News and Marketing (London)
Zander Lurie, CEO of SurveyMonkey, sat down with Ben Spero, managing director of Spectrum Equity, on the Neudata San Francisco Summit stage to discuss how the PE firm is employing multiple methods of market research data collection to get a holistic view of a company.