A year ago I wouldn’t have predicted I’d be writing a note largely dedicated to tracking what people are saying on Reddit, but here we are.

I probably don’t need to tell you we’ve seen a crazy week in the world of retail investments, with GameStop and Blackberry seeing considerable retail-driven squeezes. As I write this, AMC Entertainment is the latest target for what appears to be an ever-expanding army of day traders. And that trend might have passed by the time you read this…

As you might expect, we’ve been seeing our own spike of interest – mainly from funds wanting to get a handle on what retail investors are thinking on aggregate.

For the uninitiated, the Reddit forum r/wallstreetbets is considered to be one of the main driving forces behind recent price moves. As a result, this has been honed in on by many institutions.