Earnest Research, a provider of consumer-focused data, launched a new media streaming product on Thursday.

Earnest Streaming—which the firm debuted at Neudata’s San Francisco Summit—uses US consumer transaction data to provide performance metrics on over-the-top (OTT) media services like Netflix, Hulu, YouTube TV and Disney+.

The product can shed a light on the services’ fundamentals, including sources of growth, revenue, competitive situations, subscriber health and overall developing market trends, according to Michael Stern, the company’s senior director for financial services. Users can analyse the data based on geography, subscription type and other customer cohorts.

Stern highlighted two use cases for the investor community, including tracking loyalty of newer customer and how the media landscape can change with the entrance of new players.