Search volume data features heavily in academic research as a proxy for both investor and consumer attention. In this piece, we consider the strengths and weaknesses of this dataset type, as well as both free and commercially available alternatives (or complements) to the ubiquitous Google Trends.

In part II, we continue our analysis of employment-related datasets. Specifically, we explore the investment use cases and alternative sources for talent tracking, salary data, employee sentiment and labour relations information.